Benesch attorneys represent some of the world’s best-known sports figures, brands and celebrities, as well as their strategic partners, helping them negotiate, implement and, when necessary, enforce deals ranging from global merchandising and licensing agreements to employment contracts and performance terms.
Our lawyers excel at navigating the many challenges associated with the parties’ celebrity, the unpredictability of decision-making in this space, and the intangible nature of the rights and issues at stake when negotiating and enforcing talent and marketing deals. Whether establishing and enforcing the terms of a contract, conducting arbitration or mediation, or defending agents at trial against claims of fiduciary breach, Benesch has the experience and resources to negotiate industry-leading deals and resolve complex disputes cost-effectively, with a steady eye on the many business concerns involved.
Transactions
Clients rely on Benesch to create, negotiate and enforce an array of sophisticated transactions—from option agreements and service deals to promotional and IP licensing arrangements. We represent clients across the sports and entertainment industry, talent, agents and management companies, as well as fashion, beauty, technology, software and consumer product entities looking to build opportunities using a vast range of media, music, film and other creative content. We are also engaged by a growing array of Internet music, media and entertainment companies to draft and execute streaming and distribution licensing agreements, provide general copyright and trademark counsel, and enforce their rights in and out of court.
Whether the matter involves big apparel brands negotiating sponsorship and endorsement deals with star college athletes and country music stars; allocating risk and securing revenue for world-class concert promotion companies and festivals; or finalizing licensing deals with consumer-product companies and major recording and publishing outlets, Benesch has the experience and creativity to protect all the rights clients seek to exploit and defend. Each year, Benesch lawyers draft and negotiate all of the sponsorship and driver services agreements that help Kaulig Racing compete in NASCAR’s Xfinity races and Cup Series races. Building on this work, in 2022, Benesch assisted Kaulig in its acquisition of several NASCAR Cup Series franchises.
Our group brings particular expertise to music licensing and sales deals, as well as musical composition/sound recording infringement matters. Recently, BEMA Music chose Benesch to oversee the sale of its entire publishing catalog (including the iconic song “Play that Funky Music”) to Warner Chappell Music.
We focus steadily on our clients’ business objectives, helping to develop and maintain targeted, compliant and effective marketing, social media campaigns and promotions—all essential ingredients in building a brand. Our lawyers ensure the underlying contracts are enforceable in every aspect, with remedies designed to maximize leverage in case of a dispute. We also frequently handle “new media”-related issues impacting our clients and their industries.
In an industry sector rife with all types of disputes, Benesch takes a proactive approach based on experience and foresight—identifying, addressing and preventing potential problems early on. Our team routinely counsels top-tier creative content companies and talent on fair use/First Amendment issues. We structure deals to avoid future strife and, when they arise, resolve all types of business and intellectual property disputes.
Litigation Savvy
Credible, fierce and highly experienced, we are great at the nuts and bolts of litigation. We conduct a thorough case and law assessment with a focus on the other side’s psychology and then build the strongest case possible—founded on cogent arguments and grounded in industry economics rather than abstractions. We provide our clients with leverage to resolve disputes and return their focus to their other business goals.
Benesch litigators drive hard bargains, anticipating and dissecting all the other side’s arguments and using early motions to win case dismissals. Our opponents know that we are deft and tenacious, well-prepared to take cases to trial and finish them out on appeals. Often, our reputation, coupled with creative and diligent early advocacy in a dispute, enables us to avoid litigation entirely.
Our lawyers have achieved winning results in state and federal courts across the nation, in matters at the U.S. Patent & Trademark Office, and in Trademark Trial and Appeal Board (TTAB) proceedings. We have filed numerous music copyright infringement litigations involving top artists and producers, as well as other matters defending against charges of infringement involving both visual and musical assets. Our experience also includes resolving disputes involving:
An Unrivaled Team With a Winning Approach
Our highly experienced team includes a Grammy-nominated and American Music Award-winning musician, producer and songwriter who has written more than 500 songs and produced or performed on more than 35 albums for some of the world’s best-known artists, including three inducted into the Rock & Roll Hall of Fame. Each year, a member of our team joins copyright experts Peter Menell and David Nimmer in a judicial conference in Berkeley, California, that teaches federal judges the unique ins and outs of music industry copyright law.
Representative Matters