Represented springbig, the largest loyalty and marketing automation platform to serve the cannabis Industry, in entering into a definitive agreement for a $500 million de-SPAC transaction resulting in springbig being listed on Nasdaq through a merger with Tuatara Capital Acquisition Corporation. The merger accelerated springbig’s visions to serve cannabis brands by consolidating a highly fragmented cannabis technology ecosystem across loyalty, data analytics, advertising, and other areas influencing consumer experience and marketing effectiveness.