Represented a nationwide basement waterproofing company in a commercial arbitration proceeding involving allegations of improper use of a trade name, trade logos and slogans, in nationwide advertising. Claimant’s franchises/licensees alleged violations of the Lanham Act, which related to claims, statements, and methods implemented by client in its advertising, and violations of prior settlement agreements between the parties. After two years of discovery and a two-week arbitration hearing, we prevailed on all but one very nominal count.